Monday, September 22, 2008

Fast Food Culture Vs Abbreviation

We have come across to a notion that being fast ensures your preference, achievements and possession. Be it inevitably true, fully or partly, a sense of sadness is nevertheless unavoidable.

At times, i cant help but feeling a bit sad when we have to make things faster and faster. Slowly yet quickly, our awareness to the surrounding has been eroding. No more could you be holding yourself back just to see the dad playing with his kids, neither do you bother to slow down your pace smiling back to a little girl that smiled at you. And try to suddenly stop on the path you normally take to your work or school, just stop and be looking around, you will start feeling to blend in and see the things that are just too normal for you to 'abnormally' notice in everyday life. Or, taking away all the vehicles from the road and we walk on it. We will simply be amazed by comparing our fast and slow paced life differences. (Check New York streets shuts from William's blog.)

Fast food culture has been prevailing for near decades. Undeniably, the conveniences provided by it help in our screwed life to some extents. Its certain contribution as in introducing more enrichment into individual inherence, should be accredited. But kids nowadays are taking it much more often than we used to do. Fast food culture, one of the very forms of globalization is actually killing the 'authenticity' of food, tradition and culture of many fantastic races. I bet many from young generations have no real clue about 'authenticity'. It is a bit amusing when someone introduces me some non-authentic food as authentic. Overwhelming promotions on fast food culture eventually make everything generic, colorless, tasteless, boring, and unhealthy.


Living in Melbourne where great diversity is highly embraced and immigration is encouraged (skilled migration, livability etc), lots of different food and cultures have actually increased my awareness of keeping and improving every unique self-values amidst introduction of globalization.

Abbreviation, though shares some similar characteristics of fast food culture, actually acquires more respects for it. To me, abbreviation, is something very accurate, and varied greatly to many different departments/fields, such as medicine-health care, architecture, technology, etc. Derived from professions and cultural phenomenology, abbreviation greatly emphasizes the proper uses with precision and accuracy of message delivery.

However, i have also noticed abbreviation seems to be abused in commercialization in order to advertise it more easily for people to grasp the selling points, or sometimes just falling to become short forms of typing/addressing something.

Therefore, there seems to be a great gray zone where both fast food culture and abbreviation share their inter-fluxing. Identity, Branding, Globalization...

Abundant use in inappropriate situations may lead confusions.
"Doing SM Down Under here is FCUK-ing a pain?"
(SM-Skill Migration, FCUK-French Connection, Down Under- Australia, as positioning on the globe.)
"FYI, the venue is yet TBC but do RSVP ASAP in order to get your seat."
(FYI- For Your Information, TBC- To Be Confirmed, RSVP- "Répondez s'il vous plaît"/ Response if you please, ASAP- as soon as possible.)


A question hereby was dropped by myself...
Does architecture realm have such similar kind of phenomenon? As in what forms? And how?

9 comments:

m.yin said...

hihi... read ur articles, jor~ actually I dun really understand, ur english too 'deeo' for me... (hahaha) anyway the gal in ur laptop quite pretty! ur gf a?

二水舟 said...

I like KFC....@_@

Anyway, we are living in a world where we need to be faster and faster and faster. Competition is really tough, in every aspect.

藍雨 said...

upper floor:

slow down and think deeply like what kai did, dont simply be a workaholic, you might notice something that you missed.

kai 凯 said...

yin:
lol.. not deep la, just like to bullshit once a while. the gal? my gf? lol... i wish. nah, i am absolutely single now. not ready to b 'engaged' again. ^_^'''

hhp:
kfc, a good one. but some places don use real chicken for their kfc, that s y kfc is no longer called Kentucky Chicken as some just use bio genetic unnatural chicken. make sure u eat real chicken! lol..

and, Rain is right. don work urself too hard. if we spin the world faster n faster.. the global warming accelerates and we all die soon. real soon. lol..

二水舟 said...

I have one question about KFC! Is Kitchen Fresh Chicken their name now? What do you mean unnatural chicken... Those >2 wings chicken as soem forward mail read before?@_@

Sorry..your 有深度 de mail become some sort of KFC-related mail..

P.S. To die soon or 淘汰 soon, that is a question.

kai 凯 said...

no idea. u google it. lol.. wikipedia it.

kai 凯 said...

i tend to be asking ppl to "google" it when i am too busy to get answer for a question. lol..

BTW, this post is not 有深度. not deep. it could be just my english that troubled you all to read and comprehend. lol.. sorry for that if you find difficulty in reading this, everyone.

cheers

藍雨 said...

sorry no cure, make it chinese xD

kai 凯 said...

i have already mixed chinese up there the latest post. lol..